{"id":45,"date":"2026-03-20T17:02:41","date_gmt":"2026-03-21T00:02:41","guid":{"rendered":"https:\/\/healthybodyus.com\/?page_id=45"},"modified":"2026-05-18T11:06:27","modified_gmt":"2026-05-18T18:06:27","slug":"about-us","status":"publish","type":"page","link":"https:\/\/healthybodyus.com\/es\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<section class=\"bde-section-45-230 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-code-block-45-231 bde-code-block\">\n\n  <div class=\"hb-ah\">\n  <div class=\"hb-ah-bg\"><\/div>\n  <div class=\"hb-ah-overlay\"><\/div>\n  <div class=\"hb-ah-vignette\"><\/div>\n\n  <div class=\"hb-ah-content\">\n    <div class=\"hb-ah-tagline\">Healthy Habits. Nature's Way.<\/div>\n\n    <h1 class=\"hb-ah-h1\">\n      Built from the Ground Up.\n      <span>Rooted in Two Worlds.<\/span>\n    <\/h1>\n\n    <div class=\"hb-ah-divider\"><\/div>\n\n    <p class=\"hb-ah-sub\">\n      The story behind a binational natural products company and the work, tradition, and structure that hold it together.\n    <\/p>\n  <\/div>\n\n  \n<\/div>\n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-45-232 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-code-block-45-233 bde-code-block\">\n\n  <div class=\"hb-story\">\n\n  <div class=\"hb-story-text\">\n    <div class=\"hb-story-text-inner\">\n      <div class=\"hb-story-eyebrow\">Brand Story<\/div>\n      <h2 class=\"hb-story-h2\">Our Story.<\/h2>\n      <div class=\"hb-story-rule\"><\/div>\n      <div class=\"hb-story-body\">\n  <p>Healthy Body Natural Products was born from the effort and vision of an entrepreneur who came to the United States with one goal: to build a better future. Starting with limited resources but a strong work ethic and determination, the business grew step by step into a company dedicated to the importation, distribution, and development of natural products.<\/p>\n  <p>Along the way, the brand was built on two fundamental pillars: a deep respect for the tradition of natural knowledge, and a commitment to operating under professional standards within the U.S. market.<\/p>\n  <p>Today, the brand serves as a bridge between two worlds the origin and tradition of botanical products, and the modern structure needed to bring them to market with confidence, consistency, and professionalism.<\/p>\n<\/div>\n    <\/div>\n    <div class=\"hb-story-corner\"><\/div>\n  <\/div>\n  \n  \n  \n  <div class=\"hb-story-photo\">\n    <video class=\"hb-story-photo-img\" autoplay muted loop playsinline>\n      <source src=\"https:\/\/healthybodyus.com\/wp-content\/uploads\/2026\/05\/OurStoryHB.mp4\" type=\"video\/mp4\" \/>\n    <\/video>\n  <\/div>\n\n  \n\n<\/div>\n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-45-234 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-code-block-45-235 bde-code-block\">\n\n  <div class=\"hb-mv\">\n  <div class=\"hb-mv-bg\"><\/div>\n  <div class=\"hb-mv-overlay\"><\/div>\n  <div class=\"hb-mv-grain\"><\/div>\n\n  <div class=\"hb-mv-inner\">\n\n    <div class=\"hb-mv-header\">\n      <div class=\"hb-mv-eyebrow\">Who we are<\/div>\n      <h2 class=\"hb-mv-h2\">Mission <span>&<\/span> Vision.<\/h2>\n    <\/div>\n\n    <div class=\"hb-mv-cards\">\n\n      <div class=\"hb-mv-card mission\">\n        <div class=\"hb-mv-card-icon\">\n          <svg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#8ab8ff\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n            <circle cx=\"12\" cy=\"12\" r=\"3\"\/>\n            <line x1=\"12\" y1=\"2\" x2=\"12\" y2=\"5\"\/>\n            <line x1=\"12\" y1=\"19\" x2=\"12\" y2=\"22\"\/>\n            <line x1=\"2\" y1=\"12\" x2=\"5\" y2=\"12\"\/>\n            <line x1=\"19\" y1=\"12\" x2=\"22\" y2=\"12\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"hb-mv-card-label\">Mission<\/div>\n        <h3 class=\"hb-mv-card-title\">Our Mission.<\/h3>\n        <div class=\"hb-mv-card-rule\"><\/div>\n        <p class=\"hb-mv-card-text\">To import, develop, and distribute natural products from reliable sources, operating with professional processes and regulatory compliance to support distributors, natural health retailers, and brands seeking growth within the wellness market.<\/p>\n      <\/div>\n\n      <div class=\"hb-mv-card vision\">\n        <div class=\"hb-mv-card-icon\">\n          <svg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#9abf7a\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M1 12s4-8 11-8 11 8 11 8-4 8-11 8-11-8-11-8z\"\/>\n            <circle cx=\"12\" cy=\"12\" r=\"3\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"hb-mv-card-label\">Vision<\/div>\n        <h3 class=\"hb-mv-card-title\">Our Vision.<\/h3>\n        <div class=\"hb-mv-card-rule\"><\/div>\n        <p class=\"hb-mv-card-text\">To become a recognized binational natural products company known for its reliability, structure, and ability to connect natural tradition with the modern wellness product market in the United States.<\/p>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-45-236 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-code-block-45-237 bde-code-block\">\n\n  <!-- PILLARS -->\n<div class=\"hb-pillars\">\n  <div class=\"hb-pillars-inner\">\n    <div class=\"hb-pillars-header\">\n      <div class=\"hb-pillars-eyebrow\">Our Foundation<\/div>\n      <h2 class=\"hb-pillars-h2\">Built on Two Pillars.<\/h2>\n      <p class=\"hb-pillars-sub\">Everything we do is grounded in these two commitments.<\/p>\n    <\/div>\n    <div class=\"hb-pillars-grid\">\n\n      <div class=\"hb-pillar-card\">\n        <div class=\"hb-pillar-icon-wrap\">\n          <svg width=\"32\" height=\"32\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#2b3a8f\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M12 22s-8-4.5-8-11.8A8 8 0 0112 2a8 8 0 018 8.2c0 7.3-8 11.8-8 11.8z\"\/>\n            <circle cx=\"12\" cy=\"10\" r=\"3\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"hb-pillar-num\">Pillar 01<\/div>\n        <h3 class=\"hb-pillar-title\">Respect for Botanical Tradition<\/h3>\n        <div class=\"hb-pillar-rule\"><\/div>\n        <p class=\"hb-pillar-text\">The plants in our catalog have been used for generations across Mexico \u2014 in kitchens, in families, in herbal preparations passed down by grandmothers and traditional healers. We honor that knowledge by sourcing authentically and preserving the methods that made these formulas trusted in the first place.<\/p>\n      <\/div>\n\n      <div class=\"hb-pillar-card\">\n        <div class=\"hb-pillar-icon-wrap\">\n          <svg width=\"32\" height=\"32\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#2b3a8f\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <rect x=\"2\" y=\"7\" width=\"20\" height=\"14\" rx=\"2\"\/>\n            <path d=\"M16 21V5a2 2 0 00-2-2h-4a2 2 0 00-2 2v16\"\/>\n            <path d=\"M12 12v.01\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"hb-pillar-num\">Pillar 02<\/div>\n        <h3 class=\"hb-pillar-title\">Commitment to Professional Standards<\/h3>\n        <div class=\"hb-pillar-rule\"><\/div>\n        <p class=\"hb-pillar-text\">Tradition without structure stays small. Our operation is built around quality control, proper labeling, U.S. regulatory awareness, and reliable logistics \u2014 the foundation that lets a tradition reach the modern market with consistency and confidence.<\/p>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n\n<!-- VALUES -->\n<div class=\"hb-values\">\n  <div class=\"hb-values-bg\"><\/div>\n  <div class=\"hb-values-overlay\"><\/div>\n  <div class=\"hb-values-inner\">\n    <div class=\"hb-values-header\">\n      <div class=\"hb-values-eyebrow\">Brand Values<\/div>\n      <h2 class=\"hb-values-h2\">What We Stand For.<\/h2>\n      <p class=\"hb-values-sub\">The principles that guide every product, every order, every partnership.<\/p>\n    <\/div>\n    <div class=\"hb-values-grid\">\n\n      <div class=\"hb-value-card\">\n        <div class=\"hb-value-icon-wrap\">\n          <svg width=\"26\" height=\"26\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#8ab8ff\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M20.84 4.61a5.5 5.5 0 00-7.78 0L12 5.67l-1.06-1.06a5.5 5.5 0 00-7.78 7.78l1.06 1.06L12 21.23l7.78-7.78 1.06-1.06a5.5 5.5 0 000-7.78z\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"hb-value-title\">Trust<\/div>\n        <div class=\"hb-value-rule\"><\/div>\n        <p class=\"hb-value-text\">Earned through consistency, not promised through marketing.<\/p>\n      <\/div>\n\n      <div class=\"hb-value-card\">\n        <div class=\"hb-value-icon-wrap\">\n          <svg width=\"26\" height=\"26\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#8ab8ff\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M10 13a5 5 0 007.54.54l3-3a5 5 0 00-7.07-7.07l-1.72 1.71\"\/>\n            <path d=\"M14 11a5 5 0 00-7.54-.54l-3 3a5 5 0 007.07 7.07l1.71-1.71\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"hb-value-title\">Connection<\/div>\n        <div class=\"hb-value-rule\"><\/div>\n        <p class=\"hb-value-text\">Bridging tradition and the modern wellness market every day.<\/p>\n      <\/div>\n\n      <div class=\"hb-value-card\">\n        <div class=\"hb-value-icon-wrap\">\n          <svg width=\"26\" height=\"26\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#8ab8ff\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M12 22s-8-4.5-8-11.8A8 8 0 0112 2a8 8 0 018 8.2c0 7.3-8 11.8-8 11.8z\"\/>\n            <circle cx=\"12\" cy=\"10\" r=\"3\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"hb-value-title\">Wellness<\/div>\n        <div class=\"hb-value-rule\"><\/div>\n        <p class=\"hb-value-text\">Botanical formulas traditionally used to support everyday health.<\/p>\n      <\/div>\n\n      <div class=\"hb-value-card\">\n        <div class=\"hb-value-icon-wrap\">\n          <svg width=\"26\" height=\"26\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#8ab8ff\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\/>\n            <polyline points=\"9 12 11 14 15 10\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"hb-value-title\">Reliability<\/div>\n        <div class=\"hb-value-rule\"><\/div>\n        <p class=\"hb-value-text\">Professional operations from sourcing to delivery.<\/p>\n      <\/div>\n\n      <div class=\"hb-value-card\">\n        <div class=\"hb-value-icon-wrap\">\n          <svg width=\"26\" height=\"26\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#8ab8ff\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M17 21v-2a4 4 0 00-4-4H5a4 4 0 00-4 4v2\"\/>\n            <circle cx=\"9\" cy=\"7\" r=\"4\"\/>\n            <path d=\"M23 21v-2a4 4 0 00-3-3.87M16 3.13a4 4 0 010 7.75\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"hb-value-title\">Support<\/div>\n        <div class=\"hb-value-rule\"><\/div>\n        <p class=\"hb-value-text\">A real team behind every order, every account, every partner.<\/p>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-45-238 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-code-block-45-240 bde-code-block\">\n\n  <div class=\"hb-serve\">\n  <div class=\"hb-serve-border-top\"><\/div>\n  <div class=\"hb-serve-border-bottom\"><\/div>\n\n  <div class=\"hb-serve-inner\">\n    <div class=\"hb-serve-header\">\n      <div class=\"hb-serve-eyebrow\">Our Partners<\/div>\n      <h2 class=\"hb-serve-h2\">Who We Work With.<\/h2>\n      <p class=\"hb-serve-sub\">A binational operation built to serve four kinds of partners \u2014 each one essential to the growth of the natural wellness market.<\/p>\n    <\/div>\n\n    <div class=\"hb-serve-grid\">\n\n      <div class=\"hb-serve-card\">\n        <div class=\"hb-serve-photo-wrap\">\n          <img decoding=\"async\" class=\"hb-serve-photo\" src=\"https:\/\/healthybodyus.com\/wp-content\/uploads\/2026\/05\/WholeSaleDistributorsHB-scaled.jpg\" alt=\"Wholesale Distributors\" \/>\n          <div class=\"hb-serve-num\">01<\/div>\n        <\/div>\n        <div class=\"hb-serve-body\">\n          <div class=\"hb-serve-card-eyebrow\">Wholesale<\/div>\n          <h3 class=\"hb-serve-card-title\">Wholesale Distributors<\/h3>\n          <div class=\"hb-serve-rule\"><\/div>\n          <p class=\"hb-serve-card-text\">Volume buyers seeking consistent supply, professional catalogs, and reliable logistics across the United States and Mexico.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"hb-serve-card\">\n        <div class=\"hb-serve-photo-wrap\">\n          <img decoding=\"async\" class=\"hb-serve-photo\" src=\"https:\/\/healthybodyus.com\/wp-content\/uploads\/2026\/05\/RetailMiniWholesalerHB-scaled.jpg\" alt=\"Retail & Mini-Wholesalers\" \/>\n          <div class=\"hb-serve-num\">02<\/div>\n        <\/div>\n        <div class=\"hb-serve-body\">\n          <div class=\"hb-serve-card-eyebrow\">Retail<\/div>\n          <h3 class=\"hb-serve-card-title\">Retail & Mini-Wholesalers<\/h3>\n          <div class=\"hb-serve-rule\"><\/div>\n          <p class=\"hb-serve-card-text\">Independent natural product stores looking for authentic formulas with branding that sells itself on the shelf.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"hb-serve-card\">\n        <div class=\"hb-serve-photo-wrap\">\n          <img decoding=\"async\" class=\"hb-serve-photo\" src=\"https:\/\/healthybodyus.com\/wp-content\/uploads\/2026\/05\/InvidualConstumerHB-scaled.jpg\" alt=\"Individual Customers\" \/>\n          <div class=\"hb-serve-num\">03<\/div>\n        <\/div>\n        <div class=\"hb-serve-body\">\n          <div class=\"hb-serve-card-eyebrow\">Direct<\/div>\n          <h3 class=\"hb-serve-card-title\">Individual Customers<\/h3>\n          <div class=\"hb-serve-rule\"><\/div>\n          <p class=\"hb-serve-card-text\">Families across the United States ordering directly through our website for everyday wellness.<\/p>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Healthy Habits. Nature&#8217;s Way. Built from the Ground Up. Rooted in Two Worlds. The story behind a binational natural products company and the work, tradition, and structure that hold it together. Brand Story Our Story. Healthy Body Natural Products was born from the effort and vision of an entrepreneur who came to the United States [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-45","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/healthybodyus.com\/es\/wp-json\/wp\/v2\/pages\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/healthybodyus.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/healthybodyus.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/healthybodyus.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/healthybodyus.com\/es\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":3,"href":"https:\/\/healthybodyus.com\/es\/wp-json\/wp\/v2\/pages\/45\/revisions"}],"predecessor-version":[{"id":910,"href":"https:\/\/healthybodyus.com\/es\/wp-json\/wp\/v2\/pages\/45\/revisions\/910"}],"wp:attachment":[{"href":"https:\/\/healthybodyus.com\/es\/wp-json\/wp\/v2\/media?parent=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}